We live in remarkable times. There are now over 2.5 billion more people online than there were during the dotcom boom/crash of 2000. Another billion are expected to join over the next 5 years.
At the same time, a new generation of true mobile natives is arising, whose experiences and expectations do not revolve around the desktop. In light of the changing world of mobile, Simon will explore the key questions companies should be asking:
What is in Motion?
How is the world of mobile changing? How do companies need to
reimagine how their business is run? This touches everything from how products are built, to the acquisition of customers and charging for services.
Who sets the rules of the market?
With the emergence of the Vertical Stack, platform giants try to control
every part of their value chain. Inevitably they clash with each other, but at
times collaborating too. How do their decisions influence what the rest of us
What can we expect?
With so much at stake, the future of mobile will depend on the strategies that
platform giants develop. What can we expect from projects like Google Fiber
and Google’s investments in companies like Space X and Uber? What is the
reason behind Amazon creating own content and Apple signing exclusive
content deals with the likes of Beyonce and U2? Will Facebook need to own a
device manufacturer in the future?